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Marketing Loft [Public] / Re: Stats for latest Freebooksy promo
« Last post by notthatamanda on Today at 08:26:51 PM »
Paul, one of the things that promos help with is getting you into the top 100 of your subcategories list.  Once you make those you get organic exposure to anyone browsing those lists.  I think being in the top 200 for the subcategories helps with getting you placed in also boughts (when Amazon is running also boughts, which is inconsistent) and better ad placement, but that's just a gut feeling from what I've seen.

In addition, for a first in series free, though it might be hard, depending on the genre, subcategory, to make the top 100 for the first free book, if the read through is good, subsequent books can make it onto the paid top 100 lists, more exposure, driving people back to the first in series.  It's a nice feedback loop.
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Editors & Proofreaders [Public] / *50% OFF LIMITED OFFER!* Book Editing, Proofreading, BLURBS
« Last post by Ebook Proofreading on Today at 07:46:53 PM »
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Bar & Grill [Public] / Re: Which would hurt most?
« Last post by Gerri Attrick on Today at 07:43:01 PM »
Thanks everyone - and commiserations to Simon and elleoco.  :icon_cry:

I’ll make it the front, then.
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Marketing Loft [Public] / Re: Stats for latest Freebooksy promo
« Last post by Simon Haynes on Today at 07:21:29 PM »
Example: if you search for humorous fantasy I have three on the first page of results (none of them sponsored, they're organic.)

To counteract what I said in my previous post, the highest of mine on the search results has a rank of 200,000 at the moment, whereas the last non-sponsored has a rank of 2885.

However, mine are in KU (and have an audiobook and paperback, and are part of a series), so Amazon might be showing them higher up the rankings because they can potentially make more money off selling my stuff* than they can from the higher-ranked book. Also, that #2885 might be enjoying a brief spike.

This is what we call the Mystery of Amazon. It really is impossible to calculate all the variables.


* By this I mean that IF amazon's internal figures show that people generally read one of my books then work their way through the other 20+, which seems to be the case, then Amazon might promote mine more often because it's like selling 20 books in one go.
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Marketing Loft [Public] / Re: Stats for latest Freebooksy promo
« Last post by Simon Haynes on Today at 07:14:38 PM »
Quote from: Paul Gr on Today at 02:47:47 AM
I would like to hear how it goes, finally, and surely you would like to report your success story, if that's how it turns out.
One thing, well several things, puzzle me about marketing.
Let's say that I'm an average book buyer, and I'm looking for an historical novel, like yours.
I visit Amazon UK (in my case,) but .com will suffice.
How can I find your novel, and thereby help you to justify your advertising costs?
This applies to any novel, of course, not just your's.
I haven't done any marketing yet, so am a complete newbie.


(I believe 'free historical romance' was just an example.)


When you search on Amazon, they'll tend to show the bestselling titles first (plus sponsored entries scattered amongst them.)

The last book on page one of 'Free Historical Romance' has a free sales rank of 1711

So, if your book was #1712 you'd be on page 2. If it was 400,000 or so you'd be invisible.


Therefore, it's a two-stage process. One, get the keywords right, and two, advertise/promote to get your ranking up.

Without both, visibility will be limited and random book browsers won't find you.

That's why, if you're advertising on AMS for example, you can assume that pretty much all sales are due to the ads unless your Amazon ranking is already pretty high.

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Bar & Grill [Public] / Re: What Did You Blog About Today
« Last post by Count Jeffula on Today at 06:48:58 PM »
Let's cut to the chase.   :cool:

The King of Cool
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Marketing Loft [Public] / Re: Stats for latest Freebooksy promo
« Last post by Paul Gr on Today at 06:25:57 PM »
Quote
If you know my name, then you would probably find all my books by searching for that. As far as a genre search, you would probably find the first one under "free historical romance." Of course, that depends on how high that specific book ranks on that specific day. The more specific your search terms, the closer you would get to finding what you're looking for. For example, if you entered "horror" you'd get all the best sellers followed by hundreds more. But if you narrowed it to "supernatural horror," then your list of possibles would be closer to what you're looking for. Hope this helps.

As an author, then the keywords need to be the search terms you think readers would use to find your book.

Well I've just searched for your title using the search term 'free historical romance' in Amazon com and can't find it on the first three pages, and it's the same with the UK site.
I'm not criticising you or your marketing strategy, you've done much more writing and more marketing than I've done, I'm just trying to analyse the results of your marketing campaign, with a view to finding out if it's worth it.
Maybe I'm being too intrusive.
I'm not trying to score any points here, but one of my novels is ranked fourth in Amazon com for its search term, and that's without any marketing whatsoever.
Oops, no, it's on my website, forgot about that.
Good luck, anyway.


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Bar & Grill [Public] / Re: What Did You Blog About Today
« Last post by Michelle Louring on Today at 05:16:31 PM »
Released my new book, Ghostly Scream, today.

https://michellelouring.com/ghostly-scream-is-out-today/
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What are Amazon doing now? [Public] / Re: Cover not displaying on new release
« Last post by TimothyEllis on Today at 03:46:12 PM »
Have you had the email from them saying the book is now in the store?

If so, the cover should be there, and you need to contact them to fix it.

I've noticed first in series, and stand alones take longer to appear than the rest of a series do.

My last one was in the store within an hour, but the cover took an hour longer.
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What are Amazon doing now? [Public] / Cover not displaying on new release
« Last post by liveswithbirds on Today at 03:30:44 PM »
I just published my latest release about 48 hours ago on Amazon, and the cover image is still not displaying on the product page. The book finally went live (after 16 hours) and the product description is there. Of course, no Look Inside yet, either.

I did buy a copy for my Kindle. The cover isn't showing in My Library, either, but when I open the book on my device it does show if I scroll to it. Everything else seems to be in good shape.

Should I be worried or give it more time? Honestly, it's been a while since my last release and I don't recall it ever taking this long. Yeah, I know they say 72 hours, but still...
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