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What are Amazon doing now? [Public] / Re: New AMS/AA Feature - Lockscreen Ads
« Last post by ashleycapes on January 14, 2019, 05:31:11 PM »
So far my 2 lock-screen campaigns (one for epic fantasy & one not) are going okay, early days of course, but better than my regular campaigns at the moment (possibly because I have a somewhat more aggressive bid)
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Yeah, thanks Perry. You池e right, of course, and I知 really not up to speed on ads and all the terminology used.

I think what I was trying to say was, why do Amazon offer, and why would authors set up, ads that are (by and large) so often ignored?

Then don't use them. Makes them cheaper for me.  grint
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What are Amazon doing now? [Public] / Re: New AMS/AA Feature - Lockscreen Ads
« Last post by Gerri Attrick on January 11, 2019, 07:40:55 PM »
So, if the majority of people ignore them, why does Amazon think we値l fall for paying for them?

You get charged by clicks, not impressions. So Amazon痴 not charging you for something people are ignoring.

Yeah, thanks Perry. You池e right, of course, and I知 really not up to speed on ads and all the terminology used.

I think what I was trying to say was, why do Amazon offer, and why would authors set up, ads that are (by and large) so often ignored?
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What are Amazon doing now? [Public] / Re: New AMS/AA Feature - Lockscreen Ads
« Last post by Anarchist on January 11, 2019, 03:21:40 PM »
Although keyword-based ads are my preference, my numbers show LS ads definitely work. I'm building more.




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So, if the majority of people ignore them, why does Amazon think we値l fall for paying for them?

You get charged by clicks, not impressions. So Amazon's not charging you for something people are ignoring.
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What are Amazon doing now? [Public] / Re: New AMS/AA Feature - Lockscreen Ads
« Last post by Gerri Attrick on January 11, 2019, 04:01:04 AM »
So, if the majority of people ignore them, why does Amazon think we値l fall for paying for them?
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What are Amazon doing now? [Public] / Re: New AMS/AA Feature - Lockscreen Ads
« Last post by bookworm on January 10, 2019, 12:22:26 PM »
I've had lockscreen ads on my Kindle Fire all along, if it means what I think it does (a full-screen ad that comes up when you switch on your device and you have to enter your password to get past?), so I am already used to completely ignoring them! However, I did notice quite recently that some of them are for books so I suppose that's part of this change.

Same, though I've always seen them for books (and ignored them).
This ... except when I hit them by mistake.
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What are Amazon doing now? [Public] / Re: New AMS/AA Feature - Lockscreen Ads
« Last post by ilamont on January 09, 2019, 10:18:38 PM »
I've had access to Lockscreen ads for a while. Tried them. Zero results.
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What are Amazon doing now? [Public] / Re: New AMS/AA Feature - Lockscreen Ads
« Last post by The Doctor on January 09, 2019, 05:29:36 PM »
I've had lockscreen ads on my Kindle Fire all along, if it means what I think it does (a full-screen ad that comes up when you switch on your device and you have to enter your password to get past?), so I am already used to completely ignoring them! However, I did notice quite recently that some of them are for books so I suppose that's part of this change.

Same, though I've always seen them for books (and ignored them).
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What are Amazon doing now? [Public] / Re: New AMS/AA Feature - Lockscreen Ads
« Last post by Virginia McClain on January 09, 2019, 01:06:11 PM »
It looks like product display ads are being converted to lock screen ads. Nothing has really changed.

Including the $100 buy in.

I have never once used the full $100 budgeted for an ad campaign. Most of my campaigns cost around 2 - 5 dollars. My goal is to figure out what gets a good CTR and then scale up, but I have yet to get a good enough CTR to make it worthwhile. Anyway, just wanted to chime in to let you know that even though the budget says $100 you don't have to use the whole budget at all.
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