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Marketing Loft [Public] / Re: AMS advice for the comically inept
« Last post by notthatamanda on Today at 05:08:17 AM »
Thanks and thanks to RC to for letting me know I am not alone with the sales in the dumpster.

Simon - I got an email from Amazon about Silver Enigma, put it on my calendar to order on 11/30.
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Bar & Grill [Public] / Re: The Garden Thread that two people wanted
« Last post by LilyBLily on Today at 03:46:11 AM »
I've planted 25% of my bulbs so far and am taking a break while it rains all day. Tomorrow afternoon should be good for digging. Meanwhile I'm making wire cages for the new crocus bulbs in case the squirrels will be unable to get through them. It's a nice thought, anyway.   

Many leaves are tumbling down, but the oaks are taking their time, as usual. It has not been seriously cold yet; there's even a petunia still blooming that grew on its own and is sheltering under the cannas. Otherwise, a couple of gallardia blossoms and the last of the black-eyed susans, and that's it for flowers.
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Marketing Loft [Public] / Re: AMS advice for the comically inept
« Last post by Simon Haynes on Today at 02:43:24 AM »
Yeah, my sales have been dire in the US - I'm doing better in the UK right now. (I was born in the UK but live in Australia, and have always believed my writing to have a much more British flavour than anything else. In the UK they love the underdog loser who keeps making things worse for himself - Mr Bean, Basil Fawlty, David Brent UK edition -  whereas in the US that type of character doesn't seem to appeal quite as much. I know I'm over-generalising re the US, but in the UK those characters are baked into the national identity. In Australia it's more the rough, lovable larrikin, which is not what I write at all.)


Anyway, I guess if people already have a KU subscription they don't have to choose between food and books, but I was wondering yesterday how many people might cancel streaming services and the like if things are really biting.

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Marketing Loft [Public] / Re: AMS advice for the comically inept
« Last post by R. C. on Today at 02:28:18 AM »
...My sales are still in the pit... I'm hoping it's the Big Vote next week that is putting people off getting books...give ads a kick in the pants come end of November.

I was just about to post a whine titled: "Is anyone else seeing poor results?"

It looks like people are "hunkering down with their disposable income" because of the Rona roaring at full-steam, again, here in the USofA.

FYI - Read a story this am that argued well: Meat prices will double over the next few months.  If it comes down to food or books, books will lose every time.

Also, This is correlated to the above but the above is but not, necessarily, causal.  I have been running one-day give-away promos, twice a week, for a couple weeks. HUNDREDS of downloads but very, like very, few follow-on buys.

Cheers,
R.C.

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Publisher's Office [Public] / Well now...
« Last post by R. C. on Today at 02:09:52 AM »
This is interesting, a few snippets:

Title: US publishing bodies protest against Amazon tactics

"Key trade bodies in the US the Association of American Publishers, the Authors Guild and the American Booksellers Association have sent a letter to Capitol Hill to protest against "anti-competitive tactics" which they say give Amazon "extraordinary" market dominance in the digital books market."

"Its (Amazon's) practices against both book suppliers and book customers have threatened the vitality of the American publishing industry and rendered any meaningful competition from other publishers, booksellers or emerging platforms impossible."

"...Amazon holds an outsized position of power and control in our country, giving it the ability to interfere with the free flow of information, ideas and literature on a large scale."

Link to article.

UPDATED: I found this too... WOW, very insightful.

The 2020 eBook Market Analysis

Cheers,
R.C.
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Tarped the potatoes in prep for the snow tonight. Probably useless but it only took five minutes. I will definitely try potatoes early next year. I just got one organic potato, cut it up and let it try for a couple of days on the counter, then planted. I have nice plants now, I just did it too late.
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Marketing Loft [Public] / Re: AMS advice for the comically inept
« Last post by notthatamanda on Today at 01:58:49 AM »
Glad you are having some good results. My sales are still in the pit. 4 of one book since I started ads, none on the other. I'm hoping it's the Big Vote next week that is putting people off getting books.  Thinking about applying to Kobo's black Friday sale and also lowering the price on Amazon to give ads a kick in the pants come end of November.

In good news, my mailing list tripled over the past two weeks. From 1 to 3 subscribers! :dance:
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Marketing Loft [Public] / Re: AMS advice for the comically inept
« Last post by Simon Haynes on Today at 12:26:46 AM »
Yep, nothing dramatic, but then again if I wanted dramatic and exciting I could bid $4 per keyword ;-)

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Marketing Loft [Public] / Re: AMS advice for the comically inept
« Last post by LilyBLily on October 29, 2020, 11:30:46 PM »
That looks good.

As for my new ads, there's some action resulting, but nothing like a dramatic leap. My overall best seller for the month is my super niche nonfiction title that just keeps chugging along without any tweaking of the same ad I've been running for four years. 
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Marketing Loft [Public] / Re: AMS advice for the comically inept
« Last post by Simon Haynes on October 29, 2020, 08:50:27 PM »
Over the past couple of weeks I've modified a few long-running, inefficient ads, and I've started up a bunch of new ones.

I'm definitely seeing a trend emerging, and it's a positive one. Nothing spectacular, but I'll take slow growth over the opposite.

This is a chart of pagereads over the past ~20 days. First few bars are my earlier ads, then a few smaller bars where I wasn't running anything, then the second half of the chart with the climbing average (light blue bar)

Ignore the bar far-right, as that's today (incomplete.)

More importantly, sales ranks are improving too, which means borrows not yet showing up in the pagereads.

(Chart from SalesScanner).


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