...
What am I missing here? This seems self evident.
Agreed. Editorial review is all-encompassing. However, they directed me to
this for confirmation. The only thing on that page I can imagine is the reason for the rejection is: #2 Genre Fit. Unfortunately, when I asked, they did not provide specifics about what the "editor" didn't like about the cover.
"...our decision was that the book cover was not as high-quality as those that we typically see perform well as Science Fiction Deal of the Day features."
Consequently, I am having an alternate cover created and will try again.
R.C.
PS - This thread is not a whine or, necessarily a complaint. It is another example of how business will use arbitrary, and often capricious, decision making. I am convinced, if I was closer to being a "best selling author" the cover would not have been rejected.
It is their ballgame, their rules. We keep fighting the fight and maybe we will catch a tailwind to the top.