#1 faux pas I encounter:
New author: "What's 2+2?"
Big Indie: 4.
New author: "You sure? Because I heard it was 5.65."
Big Indie: Whatever, idiot. Bye.
I see this a lot too, and while I don’t categorically disagree, it needs to be said that, while some Indies are extremely knowledgeable about the industry and business in general, that's not always the case.
Many financially successful Indies have no clue how they made it. Others made it based on a strategy that can't really be replicated because it's author specific - the whole
ymmv thing. Still others made it by utilizing gray hat tactics or buying their way to the top.
Business theory is pretty well understood these days, and Indies aren’t doing anything special. Even
‘writing to market’ is a decades-old concept. In fact, except for internet specific promotional initiatives, such as CPC or SEO, it's all Business 101. And I'm not picking on Indies here, most of the financially successful business owners I've known over the years, regardless of industry, couldn't find their ass with both hands when it came to understanding business. They made it in spite of themselves, and yet, routinely pontificate about their business acumen.
The point is, it’s just not that simple, and
‘your mileage may vary’ isn’t a possibility, it’s an absolute.
Publishing advice generally breaks down into 3 basic categories:
1. Social media, and how not to step in it
2. Internet promotional opportunities - this is constantly evolving and changing
3. Business 101 - Google
Introduction to Marketing and read up. Dive deeper into
segmentation and
target markets,
differentiation and
competitive advantage, as well as
consumer behavior. It’s no accident that Amazon’s ‘Buy’ button is orange. I highly recommend reading
Mind of the Strategist by Kenichi Ohmae, 1983.
The trick to this always lies in the execution: putting it all together in a focused and targeted manner that elevates your specific brand above the noise. And for the record, it’s really tough to do. The real secret is to just keep banging your head against the wall, keep learning and failing until you get it right.
And then, of course, there’s the writing…
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**The forum won't let me link to Wiki for some reason, but they have a good beginning analysis of all of the topics I noted above.