We absolutely have to dream up a new way to promote our books - something new and fun that will attract readers and people who don't even know they're readers.
I still think a public argument over something silly would work. Something like, which is right - sofa, couch, or davenport? It should have something to do with writing, or authors, or editors, and even proofreaders. And it would have to be someplace where we were the only ones allowed to post. Or we could add a reader comment place. I envision a website where the middle is the argument, one side is reader posts joining in the fun, and the other side is our book promotions.
All we need is three or four authors willing to participate and have fun doing it. Then a big push to invite our email lists, FB fans, etc., to join in.
Dream on, right?