New Sponsored Brand Format AMS ads

[Bill Hiatt]

I was eager to try those because Amazon said ads with images other than products got better results.

I've tried both single images and multiple ones (which produce a slideshow). My results are worse than with the old sponsored brand ads.

I selected keywords carefully and checked daily to deactivate nonperformers and put some actual customer searches in the negative targeting area. Results didn't improve.

Is it a mistake to use the keyword targeting? Would product targeting be better?

[R. C.]

I was eager to try those because Amazon said ads with images other than products got better results.

I've tried both single images and multiple ones (which produce a slideshow). My results are worse than with the old sponsored brand ads.

...

I can confirm this was my experience also.

R.C.