A+ Content

[Bill Hiatt]

I thought I had already started a thread on this, but I can't find it, so perhaps I just thought about starting one.

Inspired by Timothy, I finally decided to use A+ content. I used to somewhat similarly to the way he uses it--as a way of displaying the multiverse and what role each series plays in it, with some teasers and a few notes about reading order. To display the books, I used a bookcase stock photo with the cover photoshopped on to it. (The sizing in A_ is finicky, but it's easy to make things fit once you get used to the specs.)

Did it make a difference? Yes. It's hard to say how much, but three books in the related part of the main series (bottom of the series page, not covered by the buy-the-whole-series button) have started selling from time to time, which they hardly ever did before. That probably means people noticed them in the A+ content in ways they didn't notice them at the bottom of the series page.

For overall sales, it's harder to tell as mine started slumping in late spring and are only just now reviving. (Practically every title I have sold at least once in the last three days, with 17 going out today.) Unless AMS claims credit, I think the lion's share of that comes from promoting on Substack, but as the three former never-sellers were included in the rush, other books may also have been sold through A+

[LilyBLily]

That's good to hear. I did A+ content when it first became available but I should check to see if I bothered with my newest series. Can't hurt.

[Bill Hiatt]

That was my philosophy. A little setup time makes the product page look quite different.

[alhawke]

I haven't been able to tell if it makes much of a difference for me. I use it mainly to advertise other books in series--just like I do with back matter in my books.

(Don't forget to transfer your A+content to all other major international markets. It's not automatic. I forgot with my recent international promotion and realized the stuff wasn't up when looking at a book page. It's a super easy transfer.)

[TimothyEllis]

(Don't forget to transfer your A+content to all other major international markets. It's not automatic. I forgot with my recent international promotion and realized the stuff wasn't up when looking at a book page. It's a super easy transfer.)

It's not super easy when the pages are in a different language.

I update mine with every new pre-order.

Hard to tell if it does anything, but I keep getting people buying my first 3 series, and they can see them easily from all books.

[Bill Hiatt]

Yeah, it's really the only way that a reader can be sure of seeing all you have to offer (if you use A+ content that way). A series page is great, but if you have multiple series, even if they are related, Amazon has no way of addressing that.

I didn't know about transferring to international markets. I'll have to try that with the English-speaking markets and see if that makes any difference. It would be easy to tell because I normally see little activity on any of them.

[Hopscotch]

For those of us writing in more than one genre, am I right to assume you can create A+ Content for each genre / series you write, so you may have several A+ pages?

[TimothyEllis]

For those of us writing in more than one genre, am I right to assume you can create A+ Content for each genre / series you write, so you may have several A+ pages?

Yes, you just give them a different name, and add only the relevant asins to them.

[Hopscotch]

BTW, always seeking a marketing edge but always being the last to know:  what is "Indie Authors Central" and are its monthly free ebook promos helpful?

https://www.indieauthorscentral.com/

[alhawke]

From what I can tell, they post "stuff your kindle days" . I have yet to do one of these and I've heard that they're not too effective anymore. Originally "stuff your kindle" began with Zoebub, which was a thing a few years back where a group of writers got together and gave away their books during an annual scheduled event.