There I get lost, too. It's possible to toggle between different report types, but there is no option that relates to Amazon ads appearing on other venues.
There is a routine that can be used to track a user's other ad campaigns (like things one does on a blog or on social media, presumably ones that include an Amazon link). That's labeled "Amazon attribution," but it's clearly not what you're talking about.
Amazon sometimes does things without telling us. But adding a feature that enables advertising on other venues sounds like something Amazon would shout from the rooftops as yet another reason their advertising is so wonderful--unless maybe it's a beta test. Amazon sometimes makes a big deal even out of those (AI narration), but not always.
Is it possible that Bryan Cohen may be seeing something on his ad dashboard that hasn't been rolled out to everyone yet? That would explain the lack of self-congratulatory announcements by Amazon and the lack of information a Google search turns up on that topic.
I'd also be curious to know whether Bryan Cohen is using only his own data. He sells quite well, but his dataset would be small compared to the overall picture. Or, like Data Guy, does he get data from others? It's certainly not impossible that Amazon might be doing something ineffective. I've seen plenty of weird stuff with ads. But one author's data might be an outlier, so it would be nice to know what the data source is.
