I'm beginning to think no one is reading my posts. I've kind of gone over this a lot - like a whole lot - in lots of different threads - for the last few years.
I posted this in August of 2021:
An emerging best practice for creatives is to engage with their audience as much as possible, including through as many platforms/services as possible.
In the
Sustaining a Career thread I even gave specific examples of how and what to post on a weekly basis, including best practices.
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TikTok, like all social media, is about branding. And
YOU are the brand, not your books. This is super important to grok otherwise you're wasting your time.
I said before to pick a lane, this is even more critical with social media. If you ignore this fact you will almost certainly be wasting your time - sure, you might get lucky, but algorithms don't really get nuance.
Also, you have to post frequently-ish and on a pretty rigid schedule. You need to commit to your fans and then keep that promise - otherwise you're wasting your time.
It takes time to build an audience - to find your tribe. If you're expecting quick results - you're wasting your time.
If you use social media as a
buy my crap sales channel like Freebooksy et al - you're also wasting your time.
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And it should be noted that Congress is in the middle of banning TikTok - Biden signed the Legislation into law earlier this year. The Courts are suppose to rule by January 6, 2025.
