For the exercise, pick up your ad copywriters pencils

[The Bass Bagwhan]

So, after much sh*te-fighting with my website host to fix issues it caused (ask, if you like) I'm about the create THE best landing page for all my novels.
When I advertise it, considering I have several genres, what's the best tag line?
For example, "The best books you'll ever read." ?

It's something I'll think long and hard about, and imagery will be a factor, but I figured there's no harm putting it out there...