Let's play a game

[idontknowyet]

Let's pretend you're releasing a book and you have $2500 to spend solely on marketing. How would you spend it? and why?   

[Joe Vasicek]

I'm no marketing expert, but a sizeable chunk of that money would definitely be spent on BookBub. As for the rest, I'm interested to hear everyone else's response!

[R. C.]

I'm no marketing expert, but a sizeable chunk of that money would definitely be spent on BookBub. As for the rest, I'm interested to hear everyone else's response!

BookBub?  I am definitely missing something.   Could you expand on why BookBub is held is such high regard?

Also, I would allocate the marketing budget across multiple platforms and narrow the focus on the best performing strategies. 

Cheers,
Ruairí

[Joe Vasicek]

I'm no marketing expert, but a sizeable chunk of that money would definitely be spent on BookBub. As for the rest, I'm interested to hear everyone else's response!

BookBub?  I am definitely missing something.   Could you expand on why BookBub is held is such high regard?

Also, I would allocate the marketing budget across multiple platforms and narrow the focus on the best performing strategies. 

Cheers,
Ruairí

TL;DR: because it works.

As costly as BookBub featured deals are, when you compare dollars spent per dollars earned, they are both cheaper and more effective than any other marketing option I know of. If I could spend $2,500 a month on BookBub featured deals, I would send them the money before I finished writing this post.

Haven't tried BookBub ads yet, but it's definitely near the top of my publishing to do list. As for the new release deals, I've heard mixed things about that. Still waiting to hear more results.