Facebook book ads

[mike herman]

I've noticed a lot of facebook book ads that have the link, that takes the user to where the book is offered, as just a text link. Other ads have the link embedded in the image itself. The second version is definitely the superior version. Why do people use the text link? Is it a lack of knowing how to embed the link into the image? Just wondering?

[LilyBLily]

Speaking just for myself, as far as I know that's how the ads are set up. You put in a URL and you upload a visual as separate pieces of the ad setup, and there's no way to embed the URL in the visual--that I know of. 

[Tom Wood]

An author at Kboards is asking for help regarding her copy for this ad:

https://www.facebook.com/pg/simonagrossibooks/ads/?ref=page_internal

The image contains a link to the Amazon listing. So it can be done.

Facebook's help pages for ads are maddeningly unhelpful:

https://www.facebook.com/business/ads-guide/image

Best I can tell, it's the 1080x1080 photo ads that can have a link attached to the photo.

[LilyBLily]

The Facebook ads I'm running are all 1200 x 628, as everyone says they "must" be. I did not see an option for linking the photo. Next time I create a FB ad (which might be when hell freezes over), I'll check out the possibility of linking.

[Crystal]

In a regular ad, the picture has to have a link.

For a boosted post, you might not need the picture to be a link, but you can make it a link.

You can have a text link and a link in the picture, as well.

[mike herman]

In a regular ad, the picture has to have a link.

For a boosted post, you might not need the picture to be a link, but you can make it a link.

You can have a text link and a link in the picture, as well.

is there somewhere that explains or shows all that? Seems like people are confused about the mechanics of it.