Facebook for Wide Books

[C. Gockel]

For FACEBOOK: Do you successfully target iBooks and Kobo readers by narrowing the audience to people interested in iBook or Kobo?

My Kobo / iBooks ads don't convert as well as my Amazon FB ads, and I'm wondering if they're targeting non-Kobo / non-iBook readers because they occasionally show up on MY FB feed.

Do you have tips for getting them shown to the right peeps?

[Lu Kudzoza]

For Kobo try only targeting Canada (if you're not already). That should help.