Author Topic: Build your own Bookbub: Final summer results at the end!  (Read 40875 times)

DmGuay

Re: Build your own Bookbub?
« Reply #50 on: May 18, 2019, 04:13:02 AM »
Well, Kobo is certainly doing a good job getting the book out there internationally! It's always super cool to see people getting your book all over the world!!
 
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Jeff Tanyard

Re: Build your own Bookbub?
« Reply #51 on: May 18, 2019, 07:51:59 AM »
Well, Kobo is certainly doing a good job getting the book out there internationally! It's always super cool to see people getting your book all over the world!!


I agree.  I love Kobo's map.  I had a free download of Clouds of Venus in Diego Garcia once.  It was pretty cool seeing that blue dot right in the middle of the Indian Ocean.   :icon_mrgreen:
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Genres: Science Fiction, Fantasy (some day) | Author Website
 

notthatamanda

Re: Build your own Bookbub?
« Reply #52 on: May 18, 2019, 08:16:07 AM »
I'm up to 122 countries on Kobo (free and paid).  Paid only, uh, less.
 

DmGuay

Re: Build your own Bookbub?
« Reply #53 on: May 18, 2019, 09:09:11 AM »
Well, Kobo is certainly doing a good job getting the book out there internationally! It's always super cool to see people getting your book all over the world!!


I agree.  I love Kobo's map.  I had a free download of Clouds of Venus in Diego Garcia once.  It was pretty cool seeing that blue dot right in the middle of the Indian Ocean.   :icon_mrgreen:

I like it a lot. Visual. Simple. And, it matches up more with the people who visit my author site. Maybe those international site surfers are finally giving the book a go now that it's free and wide?
 
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Simon Haynes

Re: Build your own Bookbub?
« Reply #54 on: May 18, 2019, 01:05:30 PM »
I just wish Kobo offered daily reports like, well, everyone else.

The CEO used to post on The Other Place, and said better reports were coming later in 2018. Don't know what happened to those.

Because I'm wide, I aggregate sales data from all over the place into my reporting software, and Kobo leaves a painful gap.
 

DmGuay

Re: Build your own Bookbub?
« Reply #55 on: May 18, 2019, 09:59:12 PM »
I just wish Kobo offered daily reports like, well, everyone else.

The CEO used to post on The Other Place, and said better reports were coming later in 2018. Don't know what happened to those.

Because I'm wide, I aggregate sales data from all over the place into my reporting software, and Kobo leaves a painful gap.

I definitely see that. I find GooglePlay the most frustrating...
 
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Simon Haynes

Re: Build your own Bookbub?
« Reply #56 on: May 18, 2019, 11:30:12 PM »
Google is easy to import and view in my reporting software. I just download the Sales Transaction Report (all time) every day.
 

DmGuay

Re: Build your own Bookbub?
« Reply #57 on: May 18, 2019, 11:48:34 PM »
Google is easy to import and view in my reporting software. I just download the Sales Transaction Report (all time) every day.

What software do you use?
I think the problem is I use an opensource office suite and the excel spreadsheet comes out a bit garbled, so the Google report takes some time to decipher. Plus, you don't get that instant gratification of seeing the numbers in the dashboard!
 
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Simon Haynes

Re: Build your own Bookbub?
« Reply #58 on: May 19, 2019, 12:15:43 AM »
My own SalesScanner (free, Windows only although it should work on Mac with the Mono libraries installed)

It self-refreshes about once every 5 mins, or you can click the Refresh button. It works using spreadsheets manually downloaded from KDP/smashwords/kobo/Google so there's no providing login details or relying on APIs which might stop working.
 

DmGuay

Re: Build your own Bookbub?
« Reply #59 on: May 19, 2019, 12:49:56 AM »
Received this breakdown for BookRaid.
They said my book exceeded the average download. So that's good.

Amazon   683
iBooks   36
Kobo   70
Google Play   39
B&N   46
Total Clicks   874

 
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notthatamanda

Re: Build your own Bookbub?
« Reply #60 on: May 19, 2019, 06:22:28 AM »
Google is easy to import and view in my reporting software. I just download the Sales Transaction Report (all time) every day.

What software do you use?
I think the problem is I use an opensource office suite and the excel spreadsheet comes out a bit garbled, so the Google report takes some time to decipher. Plus, you don't get that instant gratification of seeing the numbers in the dashboard!

You know you can see your $ made at Google Play?  Go to payment center and hit edit.  I sold something there today, when it shows up in the report and I can see what and where is anyone's guess.
 

Simon Haynes

Re: Build your own Bookbub?
« Reply #61 on: May 19, 2019, 01:05:59 PM »
It can take three days to show up in their report.

My problem is that I have 39 titles on Google Books (and everywhere else, of course), and I really like to know what people are buying or downloading.

It's not the $, it's the individual sales broken down by title. If I'm paying for ads on FB which are sending people to one of my books on Google Play, I need to know if any of the clicks are converting.
 

notthatamanda

Re: Build your own Bookbub?
« Reply #62 on: May 19, 2019, 09:56:32 PM »
It can take three days to show up in their report.

My problem is that I have 39 titles on Google Books (and everywhere else, of course), and I really like to know what people are buying or downloading.

It's not the $, it's the individual sales broken down by title. If I'm paying for ads on FB which are sending people to one of my books on Google Play, I need to know if any of the clicks are converting.

Yes I can see where that would be even more annoying.  I wonder what kind of information you get if you run google ads.  I looked into google ads, but you need to have a website.  Working on it.
 

DmGuay

Re: Build your own Bookbub?
« Reply #63 on: May 21, 2019, 12:07:56 AM »
Week one promo results are in.

This coming week, I only have two promos scheduled. Robin Reads tomorrow then Freebooksy on Wednesday. Then, two free newsletter swaps at the end of the month. I will keep you posted and thanks for following along!

*** Week 1 results all retailers***
Amazon
Free downloads: 4,121
Paid sales book 2/3: 17
Also boughts repopulated with more relevant titles, so that's a bonus.
Kobo
Free downloads: 253
Paid sales book 2/3: 0
iTunes
Free downloads: 155
Paid sales book 2/3: 1
Nook
Free downloads:148
Paid sales book 2/3: 4
GooglePlay
Free downloads: 127
Paid sales book 2/3: 0
Smashwords
Free downloads: 40
Paid sales book 2/3: 0

Total free downloads: 4,844  Grin
Total paid sales: 22  :icon_sad:

New twitter followers: 4
New Bookbub followers: 4
« Last Edit: May 21, 2019, 12:18:14 AM by DmGuay »
 
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notthatamanda

Re: Build your own Bookbub?
« Reply #64 on: May 21, 2019, 01:09:18 AM »
Total free downloads: 4,844  Grin
Total paid sales: 22  :icon_sad:

The newsletter promos generate a lot of free book grabs, but a certain percentage of people do get around to reading them, eventually, and do buy the rest of the books if they like them.  This can generate a trickle of sales for the rest of the summer, if not longer.  Good luck.
 

DmGuay

Re: Build your own Bookbub?
« Reply #65 on: May 21, 2019, 01:23:45 AM »
Total free downloads: 4,844  Grin
Total paid sales: 22  :icon_sad:

The newsletter promos generate a lot of free book grabs, but a certain percentage of people do get around to reading them, eventually, and do buy the rest of the books if they like them.  This can generate a trickle of sales for the rest of the summer, if not longer.  Good luck.

That's the hope. My goal is to give this trilogy one last push now that it's finished and to gain some traction on wide retailers. And, get myself in front of new readers while I work on my next series. (Audience building, basically) I feel like I'm doing that. I'm satisfied. I didn't really think I would earn my money back with this promo, at least not right away. I'm playing a long game.

This was my beginner trilogy, and while I'm happy with the writing and the craft, I made a lot of mistakes. But, I learned A LOT writing and publishing it. About covers and marketing and how to write better and faster. Health willing, it'll only get better from here. I'm writing in a new universe that I'm super excited about, and it's all about building backlist and new releases from here on out!

I'm really excited for the next chapter, so to speak.
 
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DmGuay

Re: Build your own Bookbub?
« Reply #66 on: May 23, 2019, 01:35:16 AM »
I'm on my last day of paid promos. Today is a RobinReads promo. Yesterday's Freebooksy did well.

May 20: no promos booked
Free downloads: 95
Sales:1

May 21: Freebooksy ($100)
Free downloads: 1,516
Sales: 1

The plan? Let any sort of tail from this free run fizzle out, then test a new AMS ad. Try a Bookbub ad pointing at Kobo. Raise price of book 1, and make my newsletter sign up the only place to get it for free. (Haven't decided on 99 c or back to 2.99).

Thanks for following along.

Caveat: As much as I love this trilogy, it's one I know will never be sticky and sell well without constant (expensive) boosting. So, on to the next series. I'm 9k words into my new WIP, book 1 in a new universe.
 
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123mlh

Re: Build your own Bookbub?
« Reply #67 on: May 24, 2019, 06:18:55 AM »
You may not want to wait until the book promo fizzles to start your AMS ad. AMS works better on books that already look successful. One of my best three-month stretches using AMS to promote novels came on the back of a free run.
 
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DmGuay

Re: Build your own Bookbub?
« Reply #68 on: May 24, 2019, 06:21:22 AM »
You may not want to wait until the book promo fizzles to start your AMS ad. AMS works better on books that already look successful. One of my best three-month stretches using AMS to promote novels came on the back of a free run.

I thought about that after I posted, and got a couple new ads designed (and one started) last night just to keep the momentum going!
 
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DmGuay

Re: Build your own Bookbub?
« Reply #69 on: May 28, 2019, 12:06:03 AM »
All right. My Build-your-own Bookbub promo has officially ended. Here are the results for week 2 and for overall. (more details, particularly about wide sales/downloads are in the original post). I hope this information is helpful for you.

Let me also add that I am still getting free downloads on all sites, (nearly 100 today on Amazon), even though the last promo ran on Wednesday and it's a US holiday weekend. I'm optimistic that a free run has given this book a boost that it needed. This is my last push on this series, as I am moving on. Soon it will be backlist!

I will post an update again if and when the tail dies down. I've started an AMS campaign, and am keeping the price free for as long as the tail lasts. Thanks for following along!

Week 2 totals
Total free downloads:3,532
Total paid sales: 15 ebook, 3 paperback

***************Total Promo Results, all retailers****************
Total free downloads: 8,876 (500 wide, rest Zon)
Total paid sales: 37 ebook, 3 paperback
New Zon reviews: 5 on book 1, 1 on book 2, New Goodreads Ratings: 6

Total spend: $377
Sales as of 5/26: $78.83 (approx.)
"Loss"= $298.17
Price per download: Paid .033 cents for each free copy I gave away. (way cheaper than AMS!)

I had sales on Nook, Googleplay and iTunes. None on Kobo or Smashwords. But, downloads on all wide sites. I had zero action on any of those sites before that, so at least I've got a start wide.
« Last Edit: June 02, 2019, 10:33:25 PM by DmGuay »
 
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DmGuay

Re: Build your own Bookbub?
« Reply #70 on: May 31, 2019, 03:46:28 AM »
I'm happy to report that I'm still getting free downloads and actually getting more PAID SALES (and reviews and ratings on Zon and Goodreads) each day!

 
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notthatamanda

Re: Build your own Bookbub?
« Reply #71 on: May 31, 2019, 04:16:43 AM »
Oh that's awesome.  As long as you are in the top 100 of your categories you have all that extra free visibility.  I hope it continues.
 
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DmGuay

Re: Build your own Bookbub?
« Reply #72 on: May 31, 2019, 04:33:12 AM »
Oh that's awesome.  As long as you are in the top 100 of your categories you have all that extra free visibility.  I hope it continues.

I'm gonna try to stay there. Brainstorming new-- inexpensive or free-- to help keep me there as we speak.
 
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DmGuay

Re: Build your own Bookbub?
« Reply #73 on: June 02, 2019, 10:04:41 PM »
And.... 'Zon suddenly raised my price to $2.99 last night and my sales and rank immediately tanked.

Set it to 99 cents for now and am assessing options.

I had been getting steady downloads and sales of books 2/3 since the promo ended, sometimes up to 5 paid sales a day.

So... free might actually work for this title.
 
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notthatamanda

Re: Build your own Bookbub?
« Reply #74 on: June 02, 2019, 10:23:11 PM »
I see you are still ranked at 21 for Teen and Young Adult Country Life ebooks category.

I can't remember anyone else ever reporting their price was raised from free by Amazon, but that doesn't mean it didn't happen before.  I do wonder why they decided to do that.
 

DmGuay

Re: Build your own Bookbub?
« Reply #75 on: June 02, 2019, 10:30:35 PM »
I see you are still ranked at 21 for Teen and Young Adult Country Life ebooks category.

I can't remember anyone else ever reporting their price was raised from free by Amazon, but that doesn't mean it didn't happen before.  I do wonder why they decided to do that.

I figured out that I had set my Kobo price to go back up on June 1. And it did, and Zon immediately matched it up. Actually, I'm impressed they figured it out and responded that fast. But, instead of waiting to see how it goes, I now have to make decisions!!
 
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notthatamanda

Re: Build your own Bookbub?
« Reply #76 on: June 02, 2019, 10:52:38 PM »
Oh that makes sense.  Thanks for the clarification.
 

DmGuay

Re: Build your own Bookbub?
« Reply #77 on: June 03, 2019, 10:06:39 PM »
The book seems to still be free in international markets, and I'm getting a trickle of downloads from there. I set the US price to 99 cents for now, and I'm getting a few sales each day.

Also, let's talk reviews. They're trickling in, which is an unexpected bonus.
Jess, Rising had 16 Zon reviews and 18 Goodreads reviews when this promo began.
Now: 22 Zon (+6), 25 on Goodreads (+7)
1 review on GooglePlay, 1 review on iTunes, 2 new reviews on Bookbub.
« Last Edit: June 04, 2019, 11:17:59 PM by DmGuay »
 
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DmGuay

Re: Build your own Bookbub?
« Reply #78 on: June 07, 2019, 12:10:24 AM »
Let me document some hiccups, for all those who are planning to do something similar to this.

1. Zon set the price back up to $2.99 automatically. Reason: I'd used the "promotional price" tool on wide sites like itunes, google, and Nook. I set the price to end on June 1, so the price went back to $2.99 on those retailers (except Google. See No. 2.) And 'Zon immediately priced it back up. I admit I was impressed by their speed. I've decided to keep the book free for the summer, since it actually is drumming up sales of the other books. So, I reset the price to zero on itunes and Nook, and 'Zon IMMEDIATELY (as in within a day) set my book price back to free in the U.S. without me asking. International prices didn't go down though, but I lowered them to the equivalent of 99 cents US.

2. Googleplay. My promo price ended, and instead of raising it back to regular list, they delisted the book and it was no longer available. Eek, I didn't realize this until I checked for new downloads last night and there weren't any. They took it off sale on May 31. Ugh. Anyway, I had to go in and redo all the book details, and once I'd done that, the book is now available and free in the store. Didn't see that coming!

Also, the promo has been successful in that it is moving books 2/3. Basically from nothing before the promo to one, two, sometimes three every day. I've earned back about $120 of the $377 I spent so far. I will update with the sales numbers later. Hopefully I will at least break even on this!

Reviews are also a nice surprise. I wasn't expecting them, but they're trickling in, and not just on Amazon. On wide as well.
 
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Simon Haynes

Re: Build your own Bookbub?
« Reply #79 on: June 07, 2019, 12:17:01 AM »
If Google deactivates a book, click the dropdown on the Book Catalog page, then select Status: Deactivated

From there you can view and reactivate existing titles.
 

DmGuay

Re: Build your own Bookbub?
« Reply #80 on: June 07, 2019, 12:21:07 AM »
It was in the "Needs Action" section. It was easy to fix. I just kinda wish they'd sent an email or something tell me I needed to fix it!
 
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Simon Haynes

Re: Build your own Bookbub?
« Reply #81 on: June 07, 2019, 12:59:13 AM »
Yeah, that's annoying. I just thought you meant you had to re-enter all the details for the book.
 

DmGuay

Re: Build your own Bookbub?
« Reply #82 on: June 07, 2019, 02:12:05 AM »
Yeah, that's annoying. I just thought you meant you had to re-enter all the details for the book.

Thankfully, no! Just reenter a price, and click save.
 
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DmGuay

Re: Build your own Bookbub?
« Reply #83 on: June 27, 2019, 09:21:27 AM »
Just an update! I am getting a tail, with no further paid promotion. Bumping along with steady free downloads of Book 1 and paid sales of books 2 and 3. Not gangbusters, but steady, and way steadier than before the promo!

Also, reviews keep trickling in, particularly on Goodreads. I'm up 12 reviews on Book 1, 5 on book 2, and 1 on Book 3.
 
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notthatamanda

Re: Build your own Bookbub?
« Reply #84 on: July 07, 2019, 10:45:56 PM »
Just an update! I am getting a tail, with no further paid promotion. Bumping along with steady free downloads of Book 1 and paid sales of books 2 and 3. Not gangbusters, but steady, and way steadier than before the promo!

Also, reviews keep trickling in, particularly on Goodreads. I'm up 12 reviews on Book 1, 5 on book 2, and 1 on Book 3.

Congratulations.  Jes Rising is still top 10 in the subcategories that I can see.  Those are fantastic results.
 

DmGuay

Re: Build your own Bookbub: Final summer results at the end!
« Reply #85 on: August 26, 2019, 11:06:15 PM »
Today, my free summer promo of book 1 officially ends. Here are the results.

Total free downloads (all sites): 10,870
total sales (all sites): $297.87 (spent $377, ROI: -$79.13)
Total new reviews (all sites): 47 ( including Goodreads and Bookbub)

Good: Met my goal to boost reviews (most of them pretty good, woot!) and give away 10,000 free copies.
Bad: Didn't break even.
Takeaway: Some series just don't take off, despite good reviews, no matter how much you promote them. And that's okay. I learned a lot writing and promoting this series. It was my first. I made a lot of mistakes, but all of it was worthwhile.
Moving on: This trilogy is now backlist. I have a new series coming out in October, and I'm releasing a complete box set of this trilogy in September. I'm applying what I've learned with this series in launching the next. No more paid promotion of this series in the near future, but I will be making 'free' changes i.e. rewriting the blurbs with targeted keywords and changing Zon categories.

If you want details on how the summer played out on wide retailers, here are the details

Total Promo results. End of August, 2019

Amazon
Free downloads: 8,747 / 17 paid sales
Sales of books 2/3: 90
Total $: $195.80
New reviews: Book 1 (10), Book 2 (2) Book 3 (1)

Nook

Free downloads: 504
total sales: $34.92
New reviews: 1 on book 1

Google
Free downloads: 862
total sales: $30.34
New reviews: 6 on book 1, 1 on book 2.

itunes
Free downloads: 362
total sales: $21
Reviews: 6 on book 1

Kobo
Free downloads: 347
Total sales $: $8.37
Reviews (book 1-3): 3, 1 for each book

Smashwords
Free downloads: 48
total sales: $7.44
« Last Edit: August 26, 2019, 11:20:04 PM by DmGuay »
 
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