Author Topic: Targeting millennials in a novel?  (Read 3541 times)

APP

Targeting millennials in a novel?
« on: August 18, 2019, 12:29:00 AM »
My writing doesn't try to target a specific age group, but for those of you that write for millennials, you may find this article of interest.

https://www.theguardian.com/books/2019/aug/17/what-makes-a-millennial-novel-olivia-sudjic
« Last Edit: August 18, 2019, 12:55:38 AM by APP »
 

ingobernable

Re: What makes a millennial novel?
« Reply #1 on: August 18, 2019, 12:52:07 AM »
For a second there, I thought the article was written for an alternate reality. Then I realized it's probably talking about trad-pubbed literary fiction.
 

Simon Haynes

Re: Targeting millennials in a novel?
« Reply #2 on: August 18, 2019, 01:30:40 AM »
My eldest tells me it's audiobooks or nothing. (she's 24, works in IT as an animator. I think she listens while exercising.)

My youngest likes audiobooks, but has no time to read (21, also in IT but as a programmer.)

Both of them have dabbled in writing before, and I can see the youngest in particular writing a novel later in life.


My closest friend (22), reads fan fiction by the truckload. She's not interested in trad-pubbed books, or indeed anything with a cover. She's just written her first novel, 80,000 words long, and is letting it sit for a month before editing. In the meantime she's starting on her second novel. Given her target audience, lively imagination and intelligence, I wouldn't be surprised if her first novel outsells all of my 20 combined ;-)


For every stat, survey and data point, there are others showing the opposite...
 

Shoe

Re: Targeting millennials in a novel?
« Reply #3 on: August 18, 2019, 06:57:10 AM »
My books don't target a specific age group, but I want my Millennial characters when they appear to sound genuine. To that end, I'd already read a few of the books mentioned in the article for that purpose alone. Last night I cracked open The New Me by Halle Butler.

A while ago I asked in this forum for folks to recommend TV shows that best reflected Millennial life and got crickets. Later, I watched Fleabag after reviewers said it nailed Millennial angst. It plays like many of those books referenced in the article.
Martin Luther King: "Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity."
 

Kristen.s.walker

Re: Targeting millennials in a novel?
« Reply #4 on: August 24, 2019, 11:36:33 AM »
I am technically a millennial. (Born in the date range mentioned in the article.) I don't think I relate to many of the things described in this article. I'm more awkwardly funny than dark, awkward in a lot of ways, and more optimistic than full of rage.

I hope people my age enjoy my books but I'm mostly writing YA so I'm targeting the younger generation. Sadly, most of the young people I know aren't reading books at all.
 
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Rosie Scott

Re: Targeting millennials in a novel?
« Reply #5 on: August 25, 2019, 05:34:12 AM »
I am technically a millennial.

I'm a millennial as well and can't relate, but I think that might have more to do with it being an article written on The Guardian. Ha.

This article is interesting, but like anything else it seems to be making sweeping statements to generalize the content that a certain segment of the population wants. I think the millennial generation is quite unique in the respect that its group is segmented. 1981 to 1996 is a significant choice of years. Someone born in 1981 would have been 20 during the September 11 attacks, while someone born in 1996 likely wouldn't remember them. I remember 9/11 changing a lot in entertainment (that beautiful '90s crazy optimism was suddenly gutted). Not saying that's the only factor, of course, but I think millennials as a group are decidedly split down the middle even in terms of generalizations. Maybe that has to do with the great culture shift that happened due to major world events (including the rise of the common internet). Some millennials lived through these events while others were too young to experience them and only were here for the results.

Fantasy/sci-fi. Writer of bloody warfare & witty banter. Provoker of questions.
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Lysmata Debelius

Re: Targeting millennials in a novel?
« Reply #6 on: August 25, 2019, 05:54:24 PM »
Do any of you include people from countries other than the USA in the category of millennial, or is it a purely US category?
 

cecilia_writer

Re: Targeting millennials in a novel?
« Reply #7 on: August 25, 2019, 08:14:08 PM »
We do it in the UK too. Rather annoyingly, although I hate the wholesale labelling of age-groups, I have a son born in 1985 who fits the stereotype a bit too well! The other one was born in 1979 - is that Generation X or have I got my generations mixed up?
Cecilia Peartree - Woman of Mystery
 

RiverRun

Re: Targeting millennials in a novel?
« Reply #8 on: August 25, 2019, 08:25:57 PM »
As one would expect from the Guardian, this is only addressing a small cross-section of literary fiction. While I wouldn't agree with the article writer's conclusions, (I'm not big on deriding capitalism as evil), I think this is a pretty clever article. I was born at the end of 1979, and grew up in the sticks, but I went off to a liberal college, where academia was promoting many ideas that are pretty mainstream now. And this sounds a lot like people I've met. Over-educated, rootless, ultra over-analytical. I think its a part of what happens when you take away traditional views of marriage, work, relationships and home, combined with an information overload, and no widely accepted worldview to make sense of it. Be it good or bad, it creates people who can't figure out what it means to have a relationship, or even a sense of place, and who have no strong sense of purpose when they do have one, except maybe outrage (or apathy) at the 'system'. I also think these are trends that have been brewing in literary fiction for years. I suspect these 'millenial' novels are a new iteration of something that used to be edgy and is now becoming mundane. But you know I haven't read any of these books, just read about them, so I could be totally off.

Besides, what do I know? I'm almost forty. I'll crawl back into my hole with my Neil Postman and Jane Austen collection.
 
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