Author Topic: Kobo vs the others  (Read 1646 times)

Maggie Ann

Re: Kobo vs the others
« Reply #50 on: December 02, 2018, 10:37:45 PM »
I recently switched one four-book series direct to Kobo. I wasn't getting any freeloads through D2D (first in series is free) but I'm getting a few on Kobo now. I have a promo running on 12/10. Fingers crossed, candles lit. If this one does well on sell-thru, I'll bring more books over.

           
 

Marti Talbott

Re: Kobo vs the others
« Reply #51 on: December 06, 2018, 06:03:04 AM »
I'm late to this discussion. How do you find if you've sold books on Walmart? Is it on the Subs report?
Author of the Viking series, Highlander series, Marblestone Mansion series, Lost MacGreagor books series, and several contemporary mysteries. www.martitalbott.com
 

JRTomlin

Re: Kobo vs the others
« Reply #52 on: December 06, 2018, 07:58:07 AM »
No, they don't separate out which sales are through Walmart. I just assume that any sales outside the US are not Walmart ones. The ones in the US may or may not be.

My US sales have gone up since the Walmart alliance but US sales are still not even enough for grocery money.

So far I haven't snagged many Kobo promotions for December, but I do have one for the 30th which is usually when post-Chrismas sales start heating up.
 

Marti Talbott

Re: Kobo vs the others
« Reply #53 on: December 06, 2018, 08:05:33 AM »
Thanks JR. They keep turning me down for promos, but my Sub sales are looking good. Hopefully next year, they'll break those and the Walmart sale out and put them on the dashboard. We can hope, anyway. For me, Kobo and Google play are in a tie for last place when it comes to income.

By the way, some of my books are in large print and when I had to turn in a report for state taxes, I was surprised at how many I had sold over the years. Guess it's more worth the work than I thought. Large print has to be font 16, which makes them more expensive for the customer. Can't help that, I guess.
Author of the Viking series, Highlander series, Marblestone Mansion series, Lost MacGreagor books series, and several contemporary mysteries. www.martitalbott.com
 
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Maggie Ann

Re: Kobo vs the others
« Reply #54 on: December 06, 2018, 08:32:41 AM »
Is Kobo not updating because of the "bank search tool" problem or am I just not selling anything there?

           
 

Joe Vasicek

Re: Kobo vs the others
« Reply #55 on: December 06, 2018, 03:09:12 PM »
Is Kobo not updating because of the "bank search tool" problem or am I just not selling anything there?

I just had a BookBub featured deal and it's updating for me.
 
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Jeff Tanyard

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Re: Kobo vs the others
« Reply #56 on: December 06, 2018, 07:00:07 PM »
I just had a BookBub featured deal and it's updating for me.


Congratulations.   :cheers  Which book?
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Genres: Science Fiction, Fantasy (some day) | Author Website
 

Joe Vasicek

Re: Kobo vs the others
« Reply #57 on: December 06, 2018, 07:04:17 PM »
I just had a BookBub featured deal and it's updating for me.


Congratulations.   :cheers  Which book?

Heart of the Nebula.
 
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garygibsonsf

Re: Kobo vs the others
« Reply #58 on: December 06, 2018, 10:51:07 PM »
I get good sales on Amazon UK, practically zero on Amazon US, and decided to go wide a few months back and...like people say, crickets. Evil as Amazon is, they seem to shift books, not least because they're practically ubiquitous.

However, I've done little promo with my book going through D2D. I considered going through Kobo direct, but then read supposed horror stories about people having to wait months to pull them back out again if they decided it wasn't worth it. Is that still the case? if it isn't, I might try and go direct and take advantage of some of the advantages people are talking about here.

Edit: I came across this article. It doesn't bode well. https://www.indiesunlimited.com/2016/05/08/book-promotion-through-kobo-writing-life/
« Last Edit: December 06, 2018, 10:56:34 PM by garygibsonsf »
 

Maggie Ann

Re: Kobo vs the others
« Reply #59 on: December 06, 2018, 11:40:33 PM »
I get good sales on Amazon UK, practically zero on Amazon US, and decided to go wide a few months back and...like people say, crickets. Evil as Amazon is, they seem to shift books, not least because they're practically ubiquitous.

However, I've done little promo with my book going through D2D. I considered going through Kobo direct, but then read supposed horror stories about people having to wait months to pull them back out again if they decided it wasn't worth it. Is that still the case? if it isn't, I might try and go direct and take advantage of some of the advantages people are talking about here.

Edit: I came across this article. It doesn't bode well. https://www.indiesunlimited.com/2016/05/08/book-promotion-through-kobo-writing-life/

Looks like that article was written over two years ago.

I just recently went direct with KWL with a four book mystery/romance series. The first book is permafree with the following novellas 99c each. I've had ten freeloads, but no sell-thru at all. Those ten freeloads came about as a result of piggy-backing on another author's promo. What propelled me into KWL is that my books are doing just fine on Apple and B&N through D2D but I can't even move a freebie through Kobo/D2D.

I have a one-week promo starting on Monday but I really don't have much hope for it. I'm giving this experiment three months.
           
 

LilyBLily

Re: Kobo vs the others
« Reply #60 on: December 07, 2018, 02:05:51 AM »
I attended the Reedsy-sponsored Kobo webinar yesterday. Mark LeFebvre, who currently works for D2D but used to work for Kobo, was the speaker. It's clear Kobo favors higher-priced books, so it can earn some reasonable amount of profit off them. And he stressed that people, not algorithms, chose the books to be in promotions. That emboldened me to apply for the next promotion. They've accepted both my higher-priced promotion submissions for their 40% off deals in the past. This book is only $4.99, and its genre is not super popular. I'm not surprised they turned me down this very minute as I've been writing this.

Other than through two 40% off promos and a random sale or two from a BookBub CPC ad (not discounted), I've never sold a novel on Kobo. Ever.
 

notthatamanda

Re: Kobo vs the others
« Reply #61 on: December 07, 2018, 03:23:25 AM »
It took a free promo to get the ball rolling on Kobo.  I have two trilogies, first in the each permafree.  The trickle is pretty damn nice.  In the six months I've been on Kobo, I'll come close to four figures this year.  A prawny number for sure, but I'm happy about it.

The only bummer is since those initial free promos, I can't seem to get another one. 

 :catrun  Kid said to put the cat in.
 

Maggie Ann

Re: Kobo vs the others
« Reply #62 on: December 07, 2018, 03:29:25 AM »
It took a free promo to get the ball rolling on Kobo.  I have two trilogies, first in the each permafree.  The trickle is pretty damn nice.  In the six months I've been on Kobo, I'll come close to four figures this year.  A prawny number for sure, but I'm happy about it.

The only bummer is since those initial free promos, I can't seem to get another one. 

 :catrun  Kid said to put the cat in.

Smart kid!   :dog1:
           
 

David VanDyke

Re: Kobo vs the others
« Reply #63 on: December 07, 2018, 03:36:35 AM »
While Kobo is my bottom earner among the five major vendors, it does earn.

IMO (YMMV) it's vital to have at least one good first-in-series permafree for all vendors, to introduce you to new readers.

Then, it's vital to apply for BookBubs for that permafree while at the same time using the other good promo sites such as ENT and FreeBooksy to juice your permafree and get your read-through going.

But Kobo seems to be the least responsive to outside promos, even BookBubs, so it's also vital to use their in-house promos. They do have plenty of promos of free books, but they also do favor higher priced books with bigger discounts. Trilogies/box sets of the first part of a series are best for this--even a dualogy (two-book set composed of books 1 and 2 together) can work. Price your box set at least 5.99 and apply for those curated promos. You do have to conform your tactics to Kobo's own culture, which is to provide at least the illusion of big discounts.

Never listen to people with no skin in the game.
 
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JRTomlin

Re: Kobo vs the others
« Reply #64 on: December 07, 2018, 05:39:46 PM »
I get good sales on Amazon UK, practically zero on Amazon US, and decided to go wide a few months back and...like people say, crickets. Evil as Amazon is, they seem to shift books, not least because they're practically ubiquitous.

However, I've done little promo with my book going through D2D. I considered going through Kobo direct, but then read supposed horror stories about people having to wait months to pull them back out again if they decided it wasn't worth it. Is that still the case? if it isn't, I might try and go direct and take advantage of some of the advantages people are talking about here.

Edit: I came across this article. It doesn't bode well. https://www.indiesunlimited.com/2016/05/08/book-promotion-through-kobo-writing-life/
Regarding the article, it starts out "Remember Kobo? They’re the Canadian eBook retailer..."

No, they are not Canadian and have been Japanese-owned since Rakuten acquired the company in January 2012. The author does not seem to be big on details. He doesn't even know who owns Kobo or what country it is from.

As far as the promotion he describes, he should have noticed that Kobo did not say they were promoting that. They just gave it space on their 'Free' page. Other promotions, the ones David referred to, they advertise. In my experience, the Free pages don't do that much. Kobo, unlike Amazon, is not all that enthusiastic about Free, free ebooks don't even appear on the Walmart site at all, and the free pages get no outside advertising. You MUST look at the description of the promotions because they are not all equal.

This was a promotion that did well for me:

Kobo is running a MAJOR price promotion for Black Friday & Cyber Monday in Canada, the United States, Australia, and New Zealand. The sale will be promoted via email to customers and through banners on the Kobo store in these territories.

Note that they pushed it with emails and banners. Some also get in their twitter feed. That definitely, again as David mentioned, was slanted towards higher priced books with a deep discount so I ran my trilogy omnibus.

I have high hopes for this one:

Major Sale Alert! Kobo will be running a Holiday/Boxing Week sale from Dec 20-Jan 2 in all English-language territories (CA, US, UK, AU, NZ). This is the last BIG sale of the year and will be promoted by multiple emails to our customer base, as well as banners on our website.

I have one novel in that one as well. This is why I don't do permafree though because I was able to get the first novel of my trilogy into it since I could price reduce it. I like that flexibility.

It pays to pay attention to the details and pick and choose your promotions carefully.

As far as perma free, I do better with doing a regular price on all my novels and then only doing free or 99 cents for Bookbub promotions, but that may be genre related. Horses for courses, as they say.

At the moment, Kobo is doing slightly better than Apple and substantially better than B&N for me. GP is not even worth mentioning.  Amazon of course is still the big dog, but I think (emphasize think) that Kobo sales are gradually growing in the US. Rakuten has deep pockets, and Kobo does well in other markets, so they have time to build.
« Last Edit: December 07, 2018, 05:54:07 PM by JRTomlin »
 

Mammasan

Re: Kobo vs the others
« Reply #65 on: December 07, 2018, 07:18:02 PM »
"GP is not even worth mentioning."

Same for me and I don't get it. I've sold on all the platforms I'm on --except Google Play. There, nothing. Lots of views and pages read, but sales, nope.
 

notthatamanda

Re: Kobo vs the others
« Reply #66 on: December 07, 2018, 09:44:34 PM »
https://www.indiesunlimited.com/2016/05/08/book-promotion-through-kobo-writing-life/

Kobo is running a MAJOR price promotion for Black Friday & Cyber Monday in Canada, the United States, Australia, and New Zealand. The sale will be promoted via email to customers and through banners on the Kobo store in these territories.

Note that they pushed it with emails and banners. Some also get in their twitter feed. That definitely, again as David mentioned, was slanted towards higher priced books with a deep discount so I ran my trilogy omnibus.

I have high hopes for this one:

Major Sale Alert! Kobo will be running a Holiday/Boxing Week sale from Dec 20-Jan 2 in all English-language territories (CA, US, UK, AU, NZ). This is the last BIG sale of the year and will be promoted by multiple emails to our customer base, as well as banners on our website.

I have one novel in that one as well. This is why I don't do permafree though because I was able to get the first novel of my trilogy into it since I could price reduce it. I like that flexibility.

It pays to pay attention to the details and pick and choose your promotions carefully.

As far as perma free, I do better with doing a regular price on all my novels and then only doing free or 99 cents for Bookbub promotions, but that may be genre related. Horses for courses, as they say.

At the moment, Kobo is doing slightly better than Apple and substantially better than B&N for me. GP is not even worth mentioning.  Amazon of course is still the big dog, but I think (emphasize think) that Kobo sales are gradually growing in the US. Rakuten has deep pockets, and Kobo does well in other markets, so they have time to build.

It very well may be a genre thing.  I have done Kobo 40% off sales, 40% off box set sales, 3.99 and under sales, 3 for 2 sales, the Walmart sale (wow I am reliving my massive disappointment over that one), daily double.  The only thing that worked was the Free Page Romance List.  I'm dreaming of the Free Page Editor's Pick now but I probably have as big of a shot at that as I do a bookbub (namely zero to never).   Kobo is beating Amazon some months for me now, dependent on other promos.

GP - on my list to look into ads and promos in January.  I would like to think my read throughs would be the same there, I just need to figure out how to give it a good kick in the butt to get it started.  I've sold some, $15 last month, which was the biggest month.  Nothing this month.
 

Miranda

Re: Kobo vs the others
« Reply #67 on: December 07, 2018, 10:23:04 PM »
Thanks for the information, lots of things to think consider.
 

JRTomlin

Re: Kobo vs the others
« Reply #68 on: December 08, 2018, 10:52:23 AM »
I don't even bother to look at my GP sales anymore but I usually make enough for a cappuccino at Starbucks.

It is amazing how much results can vary from one author to another. I think the only way to figure out what works is to experiment.

ETA: I just checked GP for last month. I don't  think it would even pay for a cappuccino.
« Last Edit: December 08, 2018, 03:00:50 PM by JRTomlin »
 

CoraBuhlert

Re: Kobo vs the others
« Reply #69 on: December 08, 2018, 12:27:00 PM »
My Google Play sales are minuscle as well. Of course, I don't have all my books up there yet, but considering how low sales at Google Play are, it's not exactly a high priority.

Blog | Pegasus Pulp | Newsletter | Author Central | Twitter | Instagram
Genres: All of them, but mostly science fiction and mystery/crime
 

JRTomlin

Re: Kobo vs the others
« Reply #70 on: December 08, 2018, 01:22:25 PM »
https://www.indiesunlimited.com/2016/05/08/book-promotion-through-kobo-writing-life/

Kobo is running a MAJOR price promotion for Black Friday & Cyber Monday in Canada, the United States, Australia, and New Zealand. The sale will be promoted via email to customers and through banners on the Kobo store in these territories.

Note that they pushed it with emails and banners. Some also get in their twitter feed. That definitely, again as David mentioned, was slanted towards higher priced books with a deep discount so I ran my trilogy omnibus.

I have high hopes for this one:

Major Sale Alert! Kobo will be running a Holiday/Boxing Week sale from Dec 20-Jan 2 in all English-language territories (CA, US, UK, AU, NZ). This is the last BIG sale of the year and will be promoted by multiple emails to our customer base, as well as banners on our website.

I have one novel in that one as well. This is why I don't do permafree though because I was able to get the first novel of my trilogy into it since I could price reduce it. I like that flexibility.

It pays to pay attention to the details and pick and choose your promotions carefully.

As far as perma free, I do better with doing a regular price on all my novels and then only doing free or 99 cents for Bookbub promotions, but that may be genre related. Horses for courses, as they say.

At the moment, Kobo is doing slightly better than Apple and substantially better than B&N for me. GP is not even worth mentioning.  Amazon of course is still the big dog, but I think (emphasize think) that Kobo sales are gradually growing in the US. Rakuten has deep pockets, and Kobo does well in other markets, so they have time to build.

It very well may be a genre thing.  I have done Kobo 40% off sales, 40% off box set sales, 3.99 and under sales, 3 for 2 sales, the Walmart sale (wow I am reliving my massive disappointment over that one), daily double.  The only thing that worked was the Free Page Romance List.  I'm dreaming of the Free Page Editor's Pick now but I probably have as big of a shot at that as I do a bookbub (namely zero to never).   Kobo is beating Amazon some months for me now, dependent on other promos.

GP - on my list to look into ads and promos in January.  I would like to think my read throughs would be the same there, I just need to figure out how to give it a good kick in the butt to get it started.  I've sold some, $15 last month, which was the biggest month.  Nothing this month.
I think something Amanda said here, or implied anyway, is worth emphasizing. Kobo offers a variety of types of promotions and it is worth trying them all out to find out which work for you.  What works for romance rarely works for historical fiction and vice versa. That is true for other genres as well and probably other variables too such as pricing.

It is possible to start building sales on Kobo. Mine don't come anywhere close to Amazon - yet, but in the past few months they are going in the right direction almost totally because of their in-house promotions.
 

notthatamanda

Re: Kobo vs the others
« Reply #71 on: December 08, 2018, 11:41:34 PM »
My Google Play sales are minuscle as well. Of course, I don't have all my books up there yet, but considering how low sales at Google Play are, it's not exactly a high priority.

That's how I feel about Smashwords, except I'm running a total zero there.  I don't have my trilogies with permafrees up there.  Oh look another thing for my list in January.