Confusing--or confused?--email from Amazon urging me to up my ad budget

[LilyBLily]

I get the "Your daily budget has run out; you need to add to it" emails from Amazon from time to time. I've learned not to do that; it never results in additional sales that day.

This email had fancy graphics and wanted me to learn more about keeping my campaigns active throughout the day. Okay, that's nice.

I clicked the "Learn More" button and Amazon explained how it calculates how much of your budget to use and that it can go 10% over any day as long as the 30-day average is your daily budget amount. This is not news.

Then I looked at Amazon's recommendation for one of my ads, which was part of the email. It said I should triple the daily ad budget, based on the statistic that I am only using 9% of my daily budget currently.

Huh?

Last month, Amazon spent 100% of my ad budget for that title, not 9%. Within a couple of days, I'll find out how close to 100% Amazon did in May; I expect it to be the same. So why the 9% figure? No idea.

No idea, and I'm not jumping to spend more on the ad.

[TimothyEllis]

I don't think Amazon have a clue.

The entire ad structure and stats borders on being a deliberate con. imo.

I wouldn't pay any attention to anything on the ad stats, or any email from them.

The only thing which matters is if your daily income is higher with your ad than without, and that you make a profit on the difference. And you don't need their stats or emails to work that out.

[Mysterywriter]

I get the "Your daily budget has run out; you need to add to it" emails from Amazon from time to time. I've learned not to do that; it never results in additional sales that day.

This email had fancy graphics and wanted me to learn more about keeping my campaigns active throughout the day. Okay, that's nice.

I clicked the "Learn More" button and Amazon explained how it calculates how much of your budget to use and that it can go 10% over any day as long as the 30-day average is your daily budget amount. This is not news.

Then I looked at Amazon's recommendation for one of my ads, which was part of the email. It said I should triple the daily ad budget, based on the statistic that I am only using 9% of my daily budget currently.

Huh?

Last month, Amazon spent 100% of my ad budget for that title, not 9%. Within a couple of days, I'll find out how close to 100% Amazon did in May; I expect it to be the same. So why the 9% figure? No idea.

No idea, and I'm not jumping to spend more on the ad.

I’m getting these daily now.

As I understand it, it’s saying that your ad money is running out before midnight so if you increased it to what they recommend, it wouldn’t. I did this (to test), and it ran at that number for a few days and is now suggesting a small increase.

It seems as though they’re trying to provide a tool for finding your budget limit.