Facebook - Anyone Else Have This Experience?

[R. C.]

I was inspired by LilyBLily's thread titled: I'm trying again with Facebook Ads.

For three different books (first in a series), I ran ran two ADs.  One AD for each titled: GLOBAL and one AD each titled: LIMITED. The differentiation was primary English speaking versus non-English speaking.

A couple of details then the question.

The LIMITED AD set averaged $.167 (USD) per click and a CTR of 1.52%
The GLOBAL AD set averaged $.013 (USD) per click, a CTR of 1.22% and almost 100 TIMES MORE impressions.

Lots of impressions, lots of click, minimal conversion.

Burning AD dollars but not seeing a conversion (buy) = time to change something.

Before the cost got out of control, I scheduled the ADs to end later today.

As SOON as I scheduled the end date, the ADs started splashing everywhere!

The algorithm was eating the remainder of my budget as fast as possible.  I knew it was supposed to try and spend the budget but today's spend is 20 TIMES yesterday's. The spend today doubled the spend of the ENTIRE MONTH!

I turned off everything until I can figure out the conversion problem.

Question: Should I not have been surprised they are eating my budget as fast a possible because I put an end date on the campaigns?

Cheers,
R.C.

[Eric Thomson]

Don't be surprised. Online advertising exists to squeeze every last cent from vendors.  Put in a budget and a defined timespan and the advertizer will spend ALL of your budget. Every single one of them.

[idontknowyet]

Clicks without sales is generally an issue with your blurb or covers.

[TimothyEllis]

Clicks without sales is generally an issue with your blurb or covers.

Not always.

If you're selling an eBook, and forget to exclude India from the ad, you can get 1000's of clicks with no sales. So the ad is definitely the problem.

[R. C.]

Clicks without sales is generally an issue with your blurb or covers.

Or too broad an audience, or all three. 

Cheers,
R.C.