Ads during a free promo?

[idontknowyet]

I now have several ads that are actually working very well. I'm terrified of stopping them during my upcoming promo, but it seems crazy to spend money to give away a free book. I'm also afraid i'll be losing paying customers that would buy later on.

What do you do?
Pause the FB ads or keep them going?

[alhawke]

Since my book isn't permafree, I'm going to pause my ad. I figure I'm spending enough money with the promo. I also considered stacking like I do with 99c ads, but opted against it. But this free promo thing is fairly new for me.