All I want for Christmas

[Paul Gr]

I just took a closer look at a book that I'm 'stalking,' because it's in my local book store as well as on Amazon.
I like to check the rank in my book store, which places its books in best selling order.
A week ago this book was at no. 2 in the book store, at full price, but it's now lost that place and is half price.
When I look at the info. on Amazon it reveals that it was first published in October 2016, so the author has got five Christmas markets out of it.
It has sold, or potentially sold, I haven't checked, prior to: Christmas 2016, 2017, 2018,2019, 2020, and 2021.
There is of course the possibility that it only sells during the period before Christmas, and not at any other time.
It's full price on Amazon, by the way.
It seems that a Christmas story has pretty long legs, it will sell and keep selling as long as there's Christmas.

[Vijaya]

I had a counting book, Ten Eggs, that my editor asked me to revise as an Easter book. It's still in print and has sold over 100,000 copies. I thought that a holiday book would limit sales but the opposite is true. A couple of friends have other holiday books (Thanksgiving, Christmas, St. Patrick's) and they continue to sell well. All this to say, your instincts are spot on. Go for it!