I've paused my FB ads on my two performing books (historical fiction) because I felt that I needed to tweak them to maybe adopt some of Meta's newer features, plus they are getting a bit old — in other words, I'm dabbling.
Sales have gone down, but KU reads are okay, which is a predictable result given the latter should have a "tail". But it prompts a re-assessment of ROI because if I just factor in sales versus ad costs, maybe breaking even isn't worthwhile?
Another possibility is try (sigh, yet again) my hand at AMS ads which admittedly I've never done for these performing titles — I've only ever tried to kick-start non-sellers in my horror books.
So I'll probably wait till September to "clear out" any lingering FB ad influence before doing either or both.
Thoughts, anyone?
