Author Topic: Facebook Busted for Inflating Video Metrics  (Read 2074 times)

Joseph Malik

Facebook Busted for Inflating Video Metrics
« on: October 18, 2018, 02:20:23 AM »
I often make a joke about Facebook video advertising being analogous to standing on my roof and shouting "I WROTE A BOOK!" while tearing up $5 bills.

Apparently a fraud suit has been unsealed through FOIA. The short of it is that internal memos appear to show that FB knowingly inflated their video advertising metrics, and plaintiffs claim that the inflation was possibly as much as 900%.

It's in the WSJ at https://www.wsj.com/articles/advertisers-allege-facebook-failed-to-disclose-key-metric-error-for-more-than-a-year-1539720524.




If you do FB advertising, you might want to watch this. The whole thing is unrolled on Jason Kint's Twitter feed right now: @jason_kint
« Last Edit: October 18, 2018, 02:23:44 AM by Joseph Malik »
 
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guest215

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Re: Facebook Busted for Inflating Video Metrics
« Reply #1 on: October 18, 2018, 02:29:51 AM »
Wow. I only wish I could say that I'm surprised.

I guess I'm surprised that they got caught at it. So there's that.
 
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Post-Crisis D

Re: Facebook Busted for Inflating Video Metrics
« Reply #2 on: October 18, 2018, 02:53:39 AM »
Facebook lied?  I'm shocked.   :eek:  </sarcasm>
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Jeff Tanyard

Re: Facebook Busted for Inflating Video Metrics
« Reply #3 on: October 18, 2018, 06:12:47 AM »
Doesn't surprise me at all.   :Hqn66ku:
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Ghost5

Re: Facebook Busted for Inflating Video Metrics
« Reply #4 on: October 18, 2018, 07:50:02 AM »
 :eek:
 

guest642

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Re: Facebook Busted for Inflating Video Metrics
« Reply #5 on: October 18, 2018, 09:30:10 AM »
Man, I hope all these scandals keep making Facebook stock go down. I'd really love to add a few hundred more shares to what I already have...
 
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Re: Facebook Busted for Inflating Video Metrics
« Reply #6 on: October 21, 2018, 04:18:32 AM »
You have to have a certain amount of trust to do what we do as self-pubs.

I sometimes wonder if that trust is misplaced. How hard would it be for Amazon to tell you you've sold 100 copies of your latest epic, but in reality you've sold 150? How would you ever know? How would you ever prove it? A lot of people (mostly on Youtube) like to scream that Amazon (and other big corps) are evil and steal from us all day long. There is always the hope that they are just screaming in the wind.

It isn't just sales either, as this thread is showing. How do I really know that my AMS ads drew 20,000 impressions yesterday? How do I  know that it was really just 2,000, but AMS inflates it so I'll keep buying ads? FB makes its money from ads, so now we know that they will inflate the numbers so we'll buy more ads, putting more money in their pockets. How do we really know that all of our advertising avenues aren't doing it?

Like I said, we have to have a certain amount of trust. I just hope we're not pissing into the wind.
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lyndabelle

Re: Facebook Busted for Inflating Video Metrics
« Reply #7 on: October 30, 2018, 04:16:54 AM »
Man, I hope all these scandals keep making Facebook stock go down. I'd really love to add a few hundred more shares to what I already have...

I'm still kicking myself for not buying Apple stock back in 2001 when it was $6 a share.