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Marketing Loft [Public] / Re: BookFunnel - Worth the duckets or not?
« Last post by Bill Hiatt on January 29, 2026, 06:11:13 AM »
Much as I like the philosophy behind Story Origin, I will say that the sales promos got me few or no conversions to sales, and the number of promo choices available was always less. That said, that was years ago, so perhaps it has improved in those areas.
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Marketing Loft [Public] / Re: BookFunnel - Worth the duckets or not?
« Last post by Lorri Moulton on January 29, 2026, 01:40:26 AM »
I'm thinking of downgrading to the lower tier.  All the ebook tier prices are going to go up next month, so if you're in a tier you like...it might be worth staying put.  However, if you're thinking of changing, now might be a good time.

It's on their blog, but I believe some of the audio tier prices might be going down. I'm in KU at the moment, so I'm not using their direct sales funnel.  I'm also trying StoryOrigin again...and that seems to be a nice fit while in KU.

Here's the link:  https://blog.bookfunnel.com/2026/new-plans/
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Marketing Loft [Public] / Re: BookFunnel - Worth the duckets or not?
« Last post by Bill Hiatt on January 29, 2026, 12:59:01 AM »
I'm not sure I have any secret sauce to spill.

Bookfunnel does bring me email subscribers. The rate varies by the month. Sometimes, admittedly, it's only one, but it's hard to count, since I know some people who have picked up the reader magnet subscribed later, rather than going directly through the BookFunnel routine. Presumably, they read the magnet first and then subscribed. But I don't have an accurate count for those.

It also performs well in sales, depending on book prices and how well the theme of each promo matches my books. Conversion from clicks to sales is about 2-5% on regular books and more like 5-25% on discounted books, but I have had rates as high as 57% on occasion. Let's just say the ROI is way better than with AMS ads and leave it at that.

It's also a nice way to provide people like my Substack subscribers with book rewards (in that case, book versions of my Substack serials.)

I haven't used it for anything else yet.
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Quill and Feather Pub [Public] / Re: The future of writing?
« Last post by Bill Hiatt on January 29, 2026, 12:47:59 AM »
I think we all agree with the role of the parents in education is critical. Positive parental involvement has a large impact.
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I've also seen teachers with decades of experience look like wide-eyed children when they visit the central office and really see the behind-the-scenes stuff for the first time.  Most teachers simply have no idea how the system actually works outside of the actual school buildings.
I'm well aware that sometimes district-level decision-making is far from optimal. But the classroom is where the rubber meets the road. It's where education really happens. I've seen instances in which the district office was pretty dysfunctional, but education continued to happen, anyway. That's not to say that district administration has no impact. But the classroom has far more. For instance, Marzano studied achievement patterns for students in four groups: those in a bad classroom in a bad school, those in a good classroom in a bad school, those in a bad classroom in a good school, and those in a good classroom in the a good school. To the surprise of practically no one, the students in a good classroom in a good school performed best, and students in a bad classroom in a bad school performed worst. However, the real takeaway was that when school and classroom varied in quality, the classroom was far more important than the school. True, Marzano didn't measure bad vs good school districts, but I think it's a logical inference that if school administration's impact is small compared to the classroom's, then district impact is likely even smaller.
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I'm familiar with the educational-industrial complex, a creature most people don't know exists but is just as slimy as the more widely-known military-industrial complex.  And no, I'm not talking about textbook publishers.
I don't doubt it exists, but I question that its impact is anywhere nearly as universal as the presenter alleges. Yes, there are organizations that try to influence educational policy, though they don't all agree with each other in terms of which way they want to move. Yes, there are tech companies and textbook companies that push. But they, too, are hardly a monopoly.  And in the case of the latter, some districts are divorcing themselves altogether from such companies and having teachers with content expertise write their instructional materials instead.

If your experience was in a larger district, it was probably more bureaucratically influenced than smaller ones are. I taught in three different ones (two small and one large), and the large one was by far the least efficient administratively. The smaller ones were less easy targets for bureaucratic manipulation because communities were more directly involved. School district are run, at least in California, by elected school boards, typically five people in the smaller ones, with two or three up for election every two years. The same parents who take the time to read to their kids and otherwise support their education often also keep an eye on school policies. And you know what? A big enough crowd showing up to a school board meeting has changed district policy. I've seen it happen several times. I've also seen board members lose reelection bids when the community was unhappy with them.

Does that mean nothing bad ever happens in the back office? No, it doesn't. Human institutions are inherently imperfect. But without even considering the diversity in state governments and the relatively limited federal role, it's clear that there are a lot of moving parts at the local level that are hard to control by some sinister outside force. (The US has over 13,300 local school districts.) And small districts also have relatively small administrative staffs. That means if something weird is going on, there are only a small number of people who could be responsible. I've also seen administrators, even superintendents, fall because of community dissatisfaction. (And one went to jail, but that's another story.)

Local bodies like school boards end up being more responsive to public opinion than more remote ones. Enough parent and community scrutiny can improve schools that are having problems.

Are there still bad teachers, bad administrators, and bad schools? Yes. But are there also good ones? Yes. The video's monolithic presentation just doesn't reflect reality.

The Military-Industrial Complex has the advantage of being able to work with a number of unelected decision-makers and a president who (since I think Dwight Eisenhower) doesn't have any military command experience. Also, for national security reasons, a lot of discussion is behind closed doors. Contrast this with education, in which much more discussion is public (at the local level by law, at least in California, only personnel matters can be discussed in closed session). You have also a large number of people involved in decisions, from the president and congress to the fifty state governors and legislators to the 13,300 school boards. That could be a problem in that it's harder to make constructive change universally. But it's also hard to corrupt the entire system.

Aside from the nature of the system, as I've said, the video presenter's narrative doesn't square with my classroom experience. And, as both a speech coach and a department chair, I interacted with colleagues in a number of other districts, locally and nationally in the first case, locally in the second. Experiences were diverse, but in no case did anyone have an experience that exactly mirrors what the presenter is talking about. That the issue exists in some places, I don't doubt. I'm not questioning the presenter's own experience--or yours. But that experience is far, far from universal.

I'd have to say the same thing about people being unable to write. I think people turn to something like ChatGPT because of laziness or the desire to improve efficiency (PJ, for example, is in the latter group). I disagree with the use of Ai, but its use isn't proof of incompetence. Other forces are also at work. And I still have no trouble finding good and sometimes even great material to read. is there also garbage? Sure. But again, it's far from universal. One of my students who graduated not that many years ago is turning out beautiful prose, and he's far from being alone. There's a whole flood of younger people on Substack who know how to write perfectly well, some even brilliantly. (And yes, a very few write badly, but not enough to justify the sweeping generalization that no one can write.)
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Bar & Grill [Public] / Re: What Did You Blog About Today
« Last post by Hopscotch on January 29, 2026, 12:40:17 AM »
Congratulations, Vijaya!  :clap:
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Marketing Loft [Public] / BookFunnel - Worth the duckets or not?
« Last post by R. C. on January 28, 2026, 10:37:41 PM »
BookFunnel wants me to renew, but I've consternation about its value.

Is BookFunnel of value to you? If so, can you give examples without spilling your secret sauce?

TIA

R.C.

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Bar & Grill [Public] / Re: What Did You Blog About Today
« Last post by Jeff Tanyard on January 28, 2026, 03:54:38 PM »
I've had the best birthday: https://vijayabodach.blogspot.com/2026/01/best-birthday-ever.html (new baby in the family)
and a trip to DC to witness my son getting married: https://vijayabodach.blogspot.com/2026/01/the-best-birthday-ever-dc-wedding.html


Glad you're experiencing some happy times, Vijaya.   :)
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Bar & Grill [Public] / Re: What Did You Blog About Today
« Last post by Vijaya on January 28, 2026, 03:50:15 PM »
I've had the best birthday: https://vijayabodach.blogspot.com/2026/01/best-birthday-ever.html (new baby in the family)
and a trip to DC to witness my son getting married: https://vijayabodach.blogspot.com/2026/01/the-best-birthday-ever-dc-wedding.html
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Quill and Feather Pub [Public] / Re: The future of writing?
« Last post by Post-Doctorate D on January 28, 2026, 10:24:19 AM »
If I'd had to depend on only what I learned in school, it would have been more difficult.

:tup3b

There was a drawing technique I learned in a YouTube video years and years after I was out of school that would have made a world of difference had I learned it in school.  And it was something that could have been taught in less than five minutes.
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Quill and Feather Pub [Public] / Re: The future of writing?
« Last post by Lorri Moulton on January 28, 2026, 10:15:33 AM »
Schools are great, but the one-on-one we get at home makes a HUGE difference. 

Reading with our kids, older kids teaching younger ones (I showed my brother how an equal sign can be a magical portal in algebra), and let's not forget multiplication rock! My dad had already shown us the secrets of 9, but the pool game was great in the cartoon.  Also, music makes it easier to remember.

My mom taught me cursive during an Air Force softball game we were watching (I was 6).  I still remember writing "Mary had a little lamb" on lined paper she found in her purse. 

If I'd had to depend on only what I learned in school, it would have been more difficult.  I wish one of my teachers had explained that words don't follow rules well since so many come from other languages.  Apparently, no one thought that was important in the second grade, but it explains a lot!
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