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61
Marketing Loft [Public] / Re: I wonder if BookBub know about this?
« Last post by TimothyEllis on January 22, 2026, 06:40:08 PM »
Hope you're doing well, and thanks for reaching out! I can confirm we don't have an employee with that email address working at BookBub, so that doesn't look like a real account. Let me know if we can be of any additional support on our end!

That's a pretty BS response.

That email you got was not saying they were an employee, and BB assuming that's what it meant is not good.

That response suggests they are completely unconcerned by scammers pretending to be affiliated with them.
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Marketing Loft [Public] / Re: I wonder if BookBub know about this?
« Last post by Jan Hurst-Nicholson on January 22, 2026, 05:20:40 PM »

I've had a reply from BookBub. They don't seem overly concerned, although you never know what is going on behind the scenes. It could also be a bit of publicity for them, but perhaps not in a good way  :icon_rolleyes:

Hi Jan,
 
Hope you're doing well, and thanks for reaching out! I can confirm we don't have an employee with that email address working at BookBub, so that doesn't look like a real account. Let me know if we can be of any additional support on our end!
 
Best,
Julia Dickman
Account Coordinator
BookBub Partners & Author Websites
http://insights.bookbub.com
63
Publisher's Office [Public] / Re: Romantasy revitalizing tradpub
« Last post by Lorri Moulton on January 22, 2026, 05:33:50 AM »
I've been posting this a lot lately.  All romantasy is NOT porn. There are "clean/wholesome" romantasy authors making good money as well (or so I see in author groups).

I don't know if it's the fact that romance dominates so much of the industry, that most of the authors are women, or something else entirely...but this idea that all romance is smut goes along with all fantasy is grimdark or all space opera is tech over character. 

It's all not true, but we keep seeing this on so many sites.

Outlander has a lot of the "female gaze" in the show, especially in the scenes between the two main characters.  Personally, I find it too dark to watch, which is a shame because the music and landscapes in the first season are amazing.  The actors are good, but I couldn't put up with all the violence and rape in the storyline.  (Same with Game of Thrones...and that's written by a man.)

I don't consider myself a romance author.  I write stories that have adventure, romance, mystery, fantasy, and sometimes a little magic.
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Publisher's Office [Public] / Re: Romantasy revitalizing tradpub
« Last post by Bill Hiatt on January 22, 2026, 03:43:48 AM »
Women are a larger segment of the reading population than they are of the population as a whole, so part of this isn't surprising.

But trad publishers and authors won't be the only ones to benefit. Indies already had pretty big shares in both romance and fantasy sales. If some prominent indie women start start making a real effort in romantasy, I suspect that they'll end up with a decent piece of the pie.

Actually, now that I think of it, that's already happening. Caroline Peckham and Susanne Valenti, a two-sister writing team with their own publishing house (King's Hollow) to publish their work, have the bestselling Zodiac Academy series. The first book is currently at #150 in the US store and #13 in romantasy and has over 110,000 reviews.

I would imagine that they are probably others. I'm just not sure off the top of my head. 
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Publisher's Office [Public] / Romantasy revitalizing tradpub
« Last post by Hopscotch on January 22, 2026, 03:00:38 AM »
"In certain corners of the internet recently, people have been debating why 'women can't stop reading fairy porn'....also known as romantasy, which has exploded in both popularity and sales. Onyx Storm, Rebecca Yarros's third book in The Empyrean series, was the fastest-selling adult novel in 20 years when published in early 2025...sold more than 2.7m copies in its first week.  Bloomberg reported that romantasy was estimated to bring in US$610m (?455m) in sales in 2024, revitalising the publishing industry....Romantasy books...centre the 'female-gaze' in which female desire, power and identity are explored from a female point of view...."

Romantasy: sexy tales of women-centred fantasy fiction are boosting the publishing industry
The Conversation  January 20, 2026
https://theconversation.com/romantasy-sexy-tales-of-women-centred-fantasy-fiction-are-boosting-the-publishing-industry-272737
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Marketing Loft [Public] / Re: I wonder if BookBub know about this?
« Last post by Bill Hiatt on January 21, 2026, 09:47:28 PM »
Yes, but Facebook and Google are open systems, while Bookbub is less so. BB is somewhat open now that you can buy ads, but the featured deals are still highly selective. I suppose in theory a marketing consultant could help with ad design, but I doubt one could help getting one of the features.
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Bar & Grill [Public] / Re: What Did You Blog About Today
« Last post by Jeff Tanyard on January 21, 2026, 04:03:40 PM »
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Marketing Loft [Public] / Re: I wonder if BookBub know about this?
« Last post by Post-Doctorate D on January 21, 2026, 06:23:33 AM »
There are Facebook marketing consultants that do not work for Facebook.

There are Google marketing consultants that do not work for Google.

:shrug
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Marketing Loft [Public] / Re: I wonder if BookBub know about this?
« Last post by Jan Hurst-Nicholson on January 21, 2026, 06:12:13 AM »
Marketing consultant in Georgia? BookBub is based in Massachusetts. Promos have been doing poorly overall. Reading Deals and Buck Books have closed this month. But BookBub soliciting authors-- I don't believe it.

Please let us know if this is legitimate, Jan. I'd be curious to know BookBub's response.

I will report back  :).
 If they are soliciting then now is the time to apply for an ad  :icon_mrgreen:
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Marketing Loft [Public] / Re: I wonder if BookBub know about this?
« Last post by alhawke on January 21, 2026, 05:46:32 AM »
Marketing consultant in Georgia? BookBub is based in Massachusetts. Promos have been doing poorly overall. Reading Deals and Buck Books have closed this month. But BookBub soliciting authors-- I don't believe it.

Please let us know if this is legitimate, Jan. I'd be curious to know BookBub's response.
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